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Title: Prometeus - The Media Revolution
Added: Jun 6, 2007
Author: CasaleggioAssociati
Duration: 5:14
Description:
http://www.casaleggioassociati.it/thefutureofmediaSubtitles also available in: Español: http://www.youtube.com/watch?v=aD4XtZqJu-U日本語: http://www.youtube.com/watch?v=WNnesYfBFw0 Man is God.He is everywhere, he is anybody, he knows everything.This is the Prometeus new world.All started with the Media Revolution, with Internet, at the end of the last century.Everything related to the old media vanished: Gutenberg, thecopyright, the radio, the television, the publicity.The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.At the same time, free internet radio appears;TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies. The power of the masses.A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.The news channels become available on Internet.The blogs become more influential than the old media.The newspapers are released for free.Wikipedia is the most complete encyclopedia ever.In 2007 Life magazine closes.The NYT sells its television and declares that the future is digital. BBC follows.In the main cities of the world people are connected for free.At the corners of the streets totems print pages from blogs and digital magazines.The virtual worlds are common places on the Internet for millions of people.A person can have multiple on line identities.Second Life launches the vocal avatar.The old media fight back.A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.The concept of static information - books, articles, images - changes and is transformed into knowledge flow.The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.In 2022 Google launches Prometeus, the Agav standard interface.Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.In 2027 Second Life evolves into Spirit. People become who they want.And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.Experience is the new reality.Voice: Philip K. Dick Avatar.Date: 6th April 2051Lugar: desconocido
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Videos related to 'Prometeus - The Media Revolution'
Channel: Entertainment
Tags: prometeus prometheus future of media e-ink electronic paper wi-fi wi-max memory selling lessig casaleggio
prometeus prometheus future of media e-ink electronic paper wi-fi wi-max memory selling lessig casaleggio
Youtube Comments: 740
zeronecool Says:
Apr 21, 2010 - Oh! That was surprising. I would have thought Mario would have bigged up one of his Franchises, rather than Google. Thats very thoughtful.
Aeonboom Says:
Apr 22, 2010 - @willagem28 To suggest "no one knows" is just as bad to say as the guy making the predictions is...I agree with you...but.. There is always someone who knows."Even if you are a minority of one, the truth is the truth." - Gandhi
filhodoverbo Says:
Apr 28, 2010 - A história é incrivel e se realmente tudo acontecer o seu criador vai ser muito honrado.Algumas quastões de um leigo:Primeiro: A Indústria de Propaganda virtual ou televisiva está realmente em ascensão? Baseio esta pergunta em uma teoria da Administração Moderna sobre o verdadeiro motivo do consumidor querer um determinado produto. Dentro deste estudo não foi relacionado a propaganda como verdadeiro motivo de consumo mesmo sabendo de sua influencia...
filhodoverbo Says:
Apr 28, 2010 - Existe um ditado que diz: " A propaganda é alma do negócio", porém este ditado já está sendo desmentido em milhares de escolas de educação administrativas no mundo. Infelizmente ou felizmente já existi ou vai existir uma concorrência destas vertentes, uma fortalecendo a indústria da propaganda e outra enfraquecendo.Você concorda?!
filhodoverbo Says:
Apr 28, 2010 - Outra questão:Qual a base para impedir os direitos autorais, sabendo que o direito de autoria e receber pela criação é um dos maiores fatores para a motivação da criatividade? Se impedir os direitos autorais, como fazer para que não parem de criar?
demb444 Says:
May 4, 2010 - What the heck is this? I don't understand! WTF?!?!
bestMOVIEpart Says:
May 4, 2010 - cool... but they didn't know that Facebook was coming ;)
Isarenas1968 Says:
May 5, 2010 - @nigel34547 And how do you intend to do that?
TherapudicCaffeine Says:
May 5, 2010 - The memory selling reminds me of the movie "Strange Days."Also the part about finding new worlds for customers seems unlikely to me. Why waste all the money finding new worlds when you can just invent them? Imagination is much cheaper than space travel.
robotmen007 Says:
May 8, 2010 - This explains the power men can have. Is incredible that from the circle cars were invented, and many little thgings that are changing our lifes. But one day, men wouldn't cary many things, or maybe he not, but nature won't continue. A day an end will be.
ziljin Says:
May 12, 2010 - Too bad your other videos don't have english subtitles.
ZuueQuartet Says:
May 13, 2010 - his voice kinda makes the video interesting
JLCL01 Says:
May 15, 2010 - @nigel34547 But in the NWO world, they'll be biker-riding rebels in cities and two Japanese teens yelling each others names D:. ISN'T THAT AWESOME?!?!?/2But yeah, it was only 10+ years ago when all of this was just things in the Cyberpunk genre.
JLCL01 Says:
May 15, 2010 - @zorgo12 That's because Facebook wasn't created around the videos creation (2007).
massimpify Says:
May 19, 2010 - the times can take us backwards as well as forwards. nothing says humanity will evolve
TheVBProductions Says:
May 22, 2010 - @JLCL01 well, isn't this aspect to show whats happening in the future?
JLCL01 Says:
May 22, 2010 - @TheVBProductions (Gah, I really hate the fact that IDK what exactly you're responding to since I have two comments on here. Porabibly the one with the "Cyberpunk" mentioning)Yes. I know this is suppose to predict the future technology/communication-wise but the whole concept of selling your memories, for example, can be found in the 1995 movie Ghost in the Shell (which might have originated from the manga, which the idea itself might of-...well you get the point).
TheVBProductions Says:
May 22, 2010 - @JLCL01 i wasn't responding to that lol, it was quote "That's because Facebook wasn't created around the videos creation (2007)."
TheMWGriffin Says:
May 23, 2010 - @willagem28 That's true, but it's fun!
legendaryawesomedude Says:
May 29, 2010 - what's futur? world unification, stem cell regeneration free for each human being and total freedom achieved through internet. that would be sweet :)
Aleronx90 Says:
Jun 1, 2010 - matrix is coming
sieve5 Says:
Jun 4, 2010 - HOLY SHIT DID HE SAY AVATAR EXISTS THERE AT THE END?
phuturephunk Says:
Jun 11, 2010 - William Gibson was a damn prophet. Well maybe..
renos86 Says:
Jun 18, 2010 - and to actually believe that i watched this bs because it was a link for one of my uni courses it's actually sad and disturbing.... 6 minutes wasted= check!
lateblossom Says:
Apr 8, 2010 - I thought it was just a funny satire. Anything with a Russian-like voice is funny.