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Title: Simon Sinek: How great leaders inspire action
Added: May 4, 2010
Author: TEDtalksDirector
Duration: 18:35
Description:
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.Follow us on Twitterhttp://www.twitter.com/tednewsCheckout our Facebook page for TED exclusiveshttps://www.facebook.com/TED
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Channel: Tech
Tags: simon sinek tedtalks ted leadership leader inspiration action inspire action inspiring action believe belief cause faith trust driven communicate communication motivation inspiring people who is inspiring inspiring leaders inspiring organizations how to be inspiring apple tivo wright brothers challenge innovation advertising good advertising choice making choices consumer choice brain limbic psychology decision making success marketing business diffusion of innovation
simon sinek tedtalks ted leadership leader inspiration action inspire action inspiring action believe belief cause faith trust driven communicate communication motivation inspiring people who is inspiring inspiring leaders inspiring organizations how to be inspiring apple tivo wright brothers challenge innovation advertising good advertising choice making choices consumer choice brain limbic psychology decision making success marketing business diffusion of innovation
Youtube Comments: 1021
itubeo1o Says:
May 6, 2012 - This is not a newly found discovery, we already know that people that do great things are motivated not by power and money but by the inner desire to make a change.. What makes an average Joe start running one day and deciding that he would complete a marathon? To prove to him/herself that they can do it. Simon however does provide a good take on it using the circle.
KDarb89 Says:
May 7, 2012 - I took notes
arul20 Says:
May 9, 2012 - I believe senator Obama had watched this video.
lucasremmerswaal Says:
May 9, 2012 - Awesome LOVE it!
randhavamol Says:
May 11, 2012 - Conclusion: People don't buy what you DO, they buy WHY you do it.Period.
JJbones88 Says:
May 13, 2012 - he was president before this video came out
ciolocaphoto Says:
May 13, 2012 - Did you hear the airplane in the backround right as he said "they took flight" at 10:28 ?
tomkingsbridge Says:
May 13, 2012 - The stress in on "what", not on "do".
tomkingsbridge Says:
May 13, 2012 - Agreed!
randhavamol Says:
May 13, 2012 - haha.. ya your right.. typo :)
verziehen Says:
May 16, 2012 - Pity he didn't understand it!
verziehen Says:
May 16, 2012 - If they had soles, you'd "shoe" them away. Souls are a completely different thing. You seem to be confused ... and not just with bad spelling!
businessmanart Says:
May 17, 2012 - AWESOME
walkerda5nine Says:
May 18, 2012 - Banned TED Talk /watch?v=N1b_Q1lprAk
mrket0n Says:
May 19, 2012 - i will write one about his stupidity :D a reaction response essay.can you give me hand
mrket0n Says:
May 19, 2012 - i agree that people are more likely buy if they share same beliefs with you.i dislike that he does not know anything about brain and keeps saying the same thing like a parrot
mrket0n Says:
May 19, 2012 - how is neocortex related to the question "what". this guy just knows some techniques to persuade people.
dearthpanda Says:
May 19, 2012 - This does sort of explain why we back empire builders even though they leave their wake littered with those run over. We understand their vision and feel it's worth it.
ThrowDown14 Says:
May 19, 2012 - I believe bunching innovators and the early adopters into the same category is controversial. There is a large distinction between people who make new ideas and those few who buy them.
emmanuelmccoy2 Says:
May 20, 2012 - Your dumb. Apple is just a better product idiot
SmashmouthXL Says:
May 23, 2012 - 1) It's *'you're' not 'your' 2) Apple is not a product 3) I don't think Apple's products are better necessarily, however I do believe that they've established themselves in society's 'eye' as the best, which causes the average person to mindlessly desire their products
AlphaDexor Says:
May 28, 2012 - Wait, so why does Apple only have 10% market share?
Racerk12 Says:
May 29, 2012 - Guys you don't understand. If you are saying he is dumb/stupid then your the dumb one this makes complete sense he knows how to intrigue people to buy things he knows why it's done this way! If you think this is wrong or Simon Sinek is stupid then your the dumb one he makes complete SENSE!!!!!
Silentsam7532 Says:
May 29, 2012 - Market share is a different thing completely.Those who dont like apple (like me) tend to dislike their why or how.
MsAcewin Says:
May 5, 2012 - Imagine you're an employee of something like Mac. Imagine Mac is at the start of its growth.