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Title: Sheena Iyengar: The art of choosing
Added: Jul 26, 2010
Author: TEDtalksDirector
Duration: 27:18
Description:
http://www.ted.com Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
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Channel: Tech
Tags: sheena iyengar tedtalks ted talks choice psychology sociology behavior choosing decision making
sheena iyengar tedtalks ted talks choice psychology sociology behavior choosing decision making
Youtube Comments: 572
stopcommunistmedia Says:
Feb 14, 2012 - lol, We westerners don't have to be culturally sensitive IN OUR OWN NATIONS! Why do others expect us to change? Maybe immigrants should change instead of expecting us to change....
mwaseem6 Says:
Mar 15, 2012 - racist much?
skarthikzzzz Says:
Mar 19, 2012 - who asked you to ?
thirdGenX Says:
Mar 20, 2012 - no, pepsi is the better option. hahaha. great talk
TheNewMeChannel Says:
Mar 26, 2012 - It wasn't obvious to me that she's blind....
qwertykira Says:
Apr 1, 2012 - The talk doesn't go for 27 minutes. Did this help you make your choice to watch?
xPressOStartx Says:
Apr 1, 2012 - This thoughts works for those in the society who has a goal or direction which perfect or caters what the society they're in has, but when the various variety of social development in a country doesn't even exist, it means that their choices would not help them to fit into the society which they will get criticized blablalbalbahaah... therefore all of you who're not from those countries should understand why other countries have different rules and regulations, and dont be ignorant.
ReligionInTheBin Says:
Apr 1, 2012 - 23:54 (bottom right)Dude just missed an interesting talk..while sleeping (",)
KyleMac92109 Says:
Apr 10, 2012 - Wow! Great combo between Schwartz's Paradox of Choice and Malcolm Gladwell's mention of the PDI Index in Outliers....What an impressive person she is. She has great critical thinking skills and great presentation skills. Wow. Thank you once again for cretaing acccess to this wonderful resource.
schtickkicker Says:
Apr 11, 2012 - You don't have to be an artist to choose Rolex. But if you are, you might be Damien Hirst.
wealthychef Says:
Apr 11, 2012 - Hypnotic voice and rhythm -- such beautiful diction. :-)
pedrogregorio Says:
Apr 11, 2012 - i'm sure she understands the different colors and nationality's as we see it. just because she is blind, don't assume she's ignorant of these things.
sloppyviewer Says:
Apr 21, 2012 - awesomely intelligent and well spoken lady!
eltotoX Says:
Apr 23, 2012 - I thought the same thing! Very harmonious and soothing!
AllTheSubjects Says:
Apr 26, 2012 - "one cannot see well except with the heart" St. Exupery
blacklight2000 Says:
May 11, 2012 - You can see things that others don't see when you are blind. But I'd rather not be blind if I can help it :) Ms. Sheena Iyengar is quite sharp - As a high tech guy, I could use someone like her her to cut through the bull and slaughter a few MBA's at management meetings :)
discoguru Says:
May 12, 2012 - Cognitively speaking, seeing takes a higher priority than hearing (or any other sensory input for that matter) .. Take a look at the McGurk effect which demostrates this nicely!So, I guess the nail polish example is built-in for sighted people rather than people exposed to free choice (viz., the Americans in this talk)
IndigoChild215 Says:
May 15, 2012 - a blind woman lectures us on the assumption of our choices then we already fail at life.
Heartyface4 Says:
May 16, 2012 - her voice and her mind are beautiful.
LordofPandemonium69 Says:
May 18, 2012 - "coke is the better choice" priceless
mobyseed Says:
May 27, 2012 - cake or death?? :-D
ScammaD Says:
May 30, 2012 - 7:41 whoever filmed this is a total asshole. Just saying. Great speech by the way!
andyrooney12 Says:
Jan 25, 2012 - This is the 2nd talk by this speaker that I've watched & I have to admit...she makes it very hard to follow her. While watching her I get an overwhelming desire to fall asleep. I don't know if it is her delivery or her eyes but she makes it hard to watch. Overall though, she's not far off. Despite a few disagreements that I have, I think she makes good points.