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Title: The Economics of Music Today

Added: Jul 11, 2011

Author: ForaTv

Duration: 5:32

Description:
Complete video at: http://fora.tv/2011/06/28/Elevation_Partners_Director_and_Co-Founder_Roger_McNameeRoger McNamee, Elevation partner and member of the band Moonalice, forecasts the demise of the music industry unless it exploits new technology to sell innovative products to consumers. "This is a moment where people can create something new from whole cloth," says McNamee.-----Roger McNamee is a managing director and co-founder of Elevation Partners. Prior to Elevation, Roger was a co-founder of Silver Lake Partners, the leading private equity fund focused on technology and related growth industries. He was a member of Silver Lake's Investment Committee and was involved in all aspects of that partnership. Prior to Silver Lake, Roger was a co-founder of Integral Capital Partners. Integral is a leading technology investor in late-stage venture and public company investments. Founded in 1991 by Roger, John A. Powell, and Kleiner Perkins Caufield & Byers, Integral pioneered the crossover investment strategy, which seeks maximum capital appreciation by making investments in expansion-stage private companies and growth-stage public companies in the technology and life science industries.Prior to founding Integral, Roger managed the T. Rowe Price Science & Technology Fund and co-managed the T. Rowe Price New Horizons Fund, which was at that time the largest emerging growth fund in the U.S. Roger serves as a trustee of Bryn Mawr College, an overseer of the Amos Tuck School of Business Administration at Dartmouth College, a director of the Rex Foundation, Move, Forbes Media LLC and Palm. Roger holds a B.A. from Yale College and an M.B.A. from the Amos Tuck School of Business Administration at Dartmouth College.

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Channel: News

Tags: moonalice  roger  mcnamee  online  songs  album  internet  music  industry  downloads  sales  mp3  itunes  amazon  stores  artists  bands  innovation  creativity  creation  economics  costs  spending  marketing  foratv  fora  tv  fora.tv 



moonalice  roger  mcnamee  online  songs  album  internet  music  industry  downloads  sales  mp3  itunes  amazon  stores  artists  bands  innovation  creativity  creation  economics  costs  spending  marketing  foratv  fora  tv  fora.tv 

Youtube Comments: 42

indoFcknrebel Says:

Jul 11, 2011 - i feel the same and my music addresses that issue. drop some feedback if u got time, i'd appreciate it

truvelocity Says:

Jul 11, 2011 - Wow.

zassounotsukushi Says:

Jul 11, 2011 - I watched a large amount of the full video online. This guy is obviously quite talkative, but he's got some powerful thinking that makes you listen. It's not just music (I don't even remember that part), but he has some really cool ideas about the tech giants too.

2plus2make4 Says:

Jul 11, 2011 - insightful - looking for full version now...

TheBerkeleyBear Says:

Jul 12, 2011 - Look fucktard, how the fuck would you know if most of them sucked if you don't know them all? What fuck are you talking about them being communistic? They just want people to pay for their work when people want their product. You seem to make one coherent argument, which is "so can thousands of other unnamed people who don't make it." But just because they can act like that doesnt mean you can treat them like shit. YOU can act like that just as much as they can.

Ramsez Says:

Jul 12, 2011 - from passive consumption to active creation = win

TigerOfKarlstad Says:

Jul 12, 2011 - Rambles of a mad man. Maybe he has a point somewhere, thumbs up a good explanation to what he is accentually saying.

captaintrips1988 Says:

Jul 12, 2011 - Basically what he is saying is that the music business has to shift focus to continue to work. With the creation of mp3.'s the industry crippled itself in essence; new ways of making money need to be explored. Actually selling music is a poor business model, as there isn't necessarily a demand for it... But selling equipment to make that music has a demand. He also mentions that his band streams live shows for a cost; in essence, there needs to be a shift in income source. 

turbomango Says:

Jul 12, 2011 - HAHAHAHAAA!!! What an idiot. This limited vocabulary is limiting, don't you think? hehehehe!!

MISTERASMODEUS Says:

Jul 13, 2011 - Awesome. I love the observation of a dying industry. A dinosaur struggling to stay relevant and survive. In the end it is just pathetic. Music industry parasite fucktards. Bubye!!!

solheights Says:

Jul 13, 2011 - Music industry parasites? I was a record producer writing for small independent labels, as people stole more and more music, all the great little fringe labels died as they couldn't survive....we're losing all the edgiest labels, ironically, due to the real parasites... The real parasites are people who steal other peoples creations and tell themselves that they're 'giving it to the man', when they're just thieves, with a very poor rationalisation techniques.

MISTERASMODEUS Says:

Jul 13, 2011 - @schleights...Excuse me the music industry provides nothing...musicians provide everything...maybe you should watch this video again...labels?...we dont need no stinking labels....the future doesnt have any labels...I dont give a rats ass if they all fold up...thanks for your comments

solheights Says:

Jul 13, 2011 - Musicians are a part of the industry. If a musician sells music himself, how does he do it? With a web-site?If a company designs the web-site, another company hosts the site, another company provides the online payment software, another company provides extra online retail outlets, another company is an aggregator for those outlets....you have? A MUSIC INDUSTRY. Which, by default, and for no specific, valid, reason you think just shouldn't exist.

solheights Says:

Jul 13, 2011 - You need to spend a bit more time thinking about the reality of the musicians and the industry they are a part of.So why would you want online retailers, web-providers/servers, graphic designers, musicians, and everyone else related to PR and press (that the musicians need to promote their work)...why would you want that all to fold?The answer is you wouldn't, you just haven't thought about it properly, and probably have no direct experience in this environment.

solheights Says:

Jul 13, 2011 - And it's solheights, what the matter, don't you want me to respond to you? Oh, and thanks for your comments.

archaedemos Says:

Jul 13, 2011 - bummer , was wishing i coulda' made money off my band

happyhappy85 Says:

Jul 16, 2011 - If you write good music I'll pay for it. Simple. I'll also go to your gigs. There's your money. If you're a shit copy of a copy with no emotional value or talent then i wont even bother.

MarkTeePee Says:

Jul 28, 2011 - This is no advice for musicans, this is advice for musicians who also happen to be engineers / product designers. This wold be like telling a bakery, people don't want to buy bread, they want bread ovens, go make ovens.

mrvonaerial Says:

Aug 1, 2011 - The speaker uses the term 'Troubadour" tradition - a medieval term - the jongleur, the nomadic caravans - yes this guy is talking about the Digital Music Industry, and not the music industry. Bottom of Pyramid? Bottom of pyramid maybe in his writing or on-stage persona. In other videos he mentions that Google is greedy and Itunes is your friend. Nah, I-tunes is "his" friend. He loves the systematics of the digital world and the magic of music - he should try doing it the other way round too.

mrvonaerial Says:

Aug 1, 2011 - are you labouring under a misapprehension? The troubadour tradition, the entire history of Western Literature and Art, always borrowed heavily from other sources. It's called intertextuality. he who pays the piper calls the tune, give it to the man! the music of the spheres, dude. "A good poet borrows, a great poet steals" - TS Eliot. Get your Vaudeville Pirate on mofos.

solheights Says:

Aug 1, 2011 - You seem to be talking about the age old debate of 'sampling'.My comment is about theft of a completed final work or 'product', not the work in part, or the works composite elements or idea, (covered by performing rights collection societies), but the entire finished product (covered by a mechanical copyright collection society) and essentially the same in principle as stealing a pile of records from a distributor to sell off the back of a lorry. Otherwise known as common theft.

mrvonaerial Says:

Aug 2, 2011 - and music is a fairly new phenomenon? intellectual property is a little newer, so are Phonographic Royalties Society? So, can you give me concrete examples - I can only think of "Ghostbusters" successfully sued by Huey Lewis and the News and recently Men at Work "Land Down Under" successfully sued against by a publishing company who wrote a kid's song they sampled? And then there's Tom Waits who successfully sues for use of unlicenced use of his work - try use his model ;)

mrvonaerial Says:

Aug 2, 2011 - amateurs do it best :)

mrvonaerial Says:

Aug 12, 2011 - This is what expert marketers call "platform agnosticism" - don't put all your eggs in one basket. ...I think the speaker though says more than that - he is a little dismissive of the festival circuit it appears....and if that's the case it's maybe coz his shit (hot) fusion band didn't get in to any....

undusklabe Says:

Apr 2, 2012 - great!!

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