ethnography
Ethnography or observational research
Gerry Katz, Executive Vice President of Applied Marketing Research, explains how ethnographic research can be used to gain deep insights about how customers use your products or services on a daily basis.
What is ethnography? by Penny Harvey
The full length methods@manchester video can be found online for free at www.methods.manchester.ac.uk Ethnographic fieldwork as practiced within contemporary social anthropology is a powerful way of opening up and extending understandings of how human beings live in the world. Ethnography is a disciplined preoccupation with the enactment, articulation and transmission of social imaginaries (values, ideas) and material practices. It is a relational approach to social life in which the researcher is fully implicated. Unlike some methods, ethnography is not a technique that can be first mastered and then applied because in some ways every ethnography is unique, it is something the ethnographer does, a particular mode of attention that requires skills of patience, endurance, perspicacity, diplomacy � and most importantly perhaps for the western academic the willingness to unlearn. In this sense ethnography is also not something that somebody else can easily do for you, and the empirical, the analytical and the theoretical are inter-twined from the start � their relationship crafted in the writing of an ethnographic text.
Introducing our YouTube Ethnography Project
For more information go to: mediatedcultures.net Please subscribe to our profile pages, ask us questions, answer our questions, or just hang out. Team members include: thepoasm www.youtube.com abo46n2 www.youtube.com cschwiet www.youtube.com MaKMelman www.youtube.com LeeRedman www.youtube.com dippyhude www.youtube.com seiji306 www.youtube.com hinderliter84 www.youtube.com sabriel7 www.youtube.com Music by the new draft myspace.com
Bronx Ethnography
Sienide is one of the many personalities and entrepreneurs who make up the inimitable streets of the Bronx. With twenty some odd years in the game he's truly a Hip-Hop icon.
Visual Ethnography : An American Familiy_the way they eat
This is a clip from a 40 minutes film produced for Pacific Ethnography and Wendy's International. For the same research "Monde Moderne" produced 6 other ethnographic films on 6 other families accross the United States.
Ethnographic Research
Ethnographic research is quickly becoming one of the most sought after methodologies used in the market research industry today. Our guest, Stacy Graiko give a look inside ethnographic research, it's history and how technology is changing the frequency and usage of this methodology.
Visual Ethnography - Current Theory
This project highlights current theory in visual ethnography and highlights differences among participant film, EMIC and ETIC statements and social media as tools currently used in anthropological research.
Video Games Ethnography at Bridgewater College
For my Qualitative Research Methods in Communication class (comm 351) we were required to do a small 3week long ethnography. I chose to look at video games as a ritual in Wakeman hall. The following is a multimedia essay of my findings
The Ethnographers - Avec Moi
Local band The Ethnographers perform their hit single "Avec Moi" live from WZMB Studios at East Carolina University in Greenville, NC.
Institutional Ethnography
Institutional Ethnography, a talk by Dorothy Smith Dorothy Smith is a major feminist sociologist, theorist, and methodologist. Among her many books are: The Everyday World as Problematic; Conceptual Practices of Power; and Institutional Ethnography: A sociology for people. Presented by CSWS, Women's and Gender Studies, Sociology
An Introduction to Ethnography
Class Objectives and plans Develop awareness about the purpose and process of Ethnographic Research within qualitative research paradigm Develop understanding about the usefulness of triangulation in research. Approach: Interactive Discussion and participation in an exercise on Ethnography Ground rules: No question is a stupid question You can stop me anytime for a question Everyone in this class has the right to participate
Point of Sale ethnographic research video
The research video looks at the many aspects of the POS experiene.
PARC tour, Part II: Ethnography research
Victoria Bellotti manages PARC's Socio-Technical and Interaction Research team at PARC where she also developed PARC's Opportunity Discovery research targeting methods and program. Victoria studies people to understand their practices, problems, and requirements for future technology, and also designs and analyzes human-centered systems -- focusing on user experience. Here she talks to me about her job.
Ethnography of a State Fair
Herein Lizz exposes some of the more alarming anthropological implications of various state fair exhibitions, documents the willful dissolution of a peace treaty, and educates you regarding some little-known animal facts. All as part of the second in her three-part roadtrip video series. The first video in this series can be viewed at : www.youtube.com
Intel® Learning Series - research & ethnography
Ethnography and research defined the Intel-powered classmate PCs, part of the Intel Learning Series. See what this really means for education and children. Hear from Lila Ibrahim, General Manager, and Tony Salvador, Research Director of Intel's Emerging Market Platforms Group
Ethnographic Study: Truckers
Class project for Environmental Communication - COM 350 - ERAU Truckers
What is Video Ethnography?
Learn about video ethnography and how it's being used to improve quality of care at Kaiser Permanente with this video produced by the Kaiser Permanente Care Management Institute.
Ethnography Research
A research on the amount of people going in and out of Iluma during different timing.
Sports Fans Ethnography
For my ethnographic study I looked into the lives of college sport fanatics. Sports play a big role on college campuses and in student's lives, but for some students it almost runs their lives. Because sports are so popular in college they have created a subculture of students who have an unreal amount of dedication and obsession for their sports teams and sporting events. For over a month I attended sporting events to study fans at Syracuse University. This video serves as a brief overview on what my project covers.
Are Mathematicians Creative? - Mathematical Ethnographies series
Is doing research in mathematics a creative process? When mathematicians talk of their subject as beautiful, what do they mean? What are their motivations? Their dreams? Their disappointments? These themes are explored in the collection of five short films produced as part of Mathematical Ethnogrphies project. The focus is not on mathematics, but on the people who create and teach mathematics - on mathematicians.
Ethiopian Ethnography
Commented slide show of leatherworking in Southern Ethiopia. Pics have been taken during Archeo-Ethnographic Expedition in November 2006. Author & Speaker: Dr. Antonio Landi Scientific Overview: Dr. Luca Bachechi Video and more Informations can be required to www.iipp.it
User-Centered Ethnography @ Atkins Library (1/3)
UNC Charlotte's J. Murrey Atkins Library is conducting two user-centered exercises: (1) asking patrons, and especially students, how they work; and (2) gauging patrons responses as they navigate the Librarys current website. Redesigning the Library and the Department of Information Commons will allow students and faculty to work better and work faster.Narrated by Mike Olson, Barbara Tierney, and Dawn Hubbs.
You say potato, I say patattah erm... ethnography
Mike Yorke is senior course tutor at The Department of Anthropology at University College London. He is starting a new Masters Degree module in PRACTICAL ETHNOGRAPHIC AND DOCUMENTARY FILMMAKING. My hidden motivation for meeting Mike was to see if I had found someone who supported my views that ethnographic research should be ring fenced from other types of research (observational and non-observational). As it turned out - and please watch all five clips - he made me fundamentally re-think what I did and what I thought I was doing. I am still reeling from this interview. Oh and what a lovely guy.
Emily Brickner - Ethnographic Research with Go-Go Dancers
Emily discusses her research into how go-go dancing work affects the private lives of dancers, with a focus on Eurasian immigrants. She also discusses the immigrant experience and how it relates to dancing.
QuantiView High Definition 24x7 Video Ethnography
Please visit us at: www.QuantiView.com Our mission is to offer the gold standard in market research: Quantified Observation. We've re-invented observation, making it understandable, practical, and affordable. By doing so, we explore consumer behavior with unparalleled accuracy and richness. Examples of QuantiView studies: (1) Quantified Ethnographies (2) Video Product Tests (3) 24/7 Habits and Practices (4) Retail Shopping Observation (5) Advertising Creative Inspiration (6) ...Plus Custom Studies
Digital Ethnography: Webcam Diary from "Millennials and Online Shopping"
This is a sample webcam diary from Usography's ethnographic studies of millennials and multichannel shopping behaviors. Most millennials were not as enthusiastic about multichannel shopping as anticipated. They still enjoy the in-store try on, and the experience of shopping in boutique stores. This participant discusses purchase decision criteria and retailer differentiation.
Race in the 21st Century, Ethnographic Approaches
What is the state of race relations in the US? Are we making progress toward ending racial discrimination and prejudice? What, exactly, does "race" mean? John Hartigan is Associate Professor of Anthropology and director of the Americo Paredes Center for Cultural Studies at the University of Texas at Austin. www.utexas.edu In Race in the 21st Century: Ethnographic Approaches , John Hartigan takes an anthropological look at questions such as these by introducing students to the study of race through qualitative approaches. In the first text to take an explicitly ethnographic approach, Hartigan summarizes and explains the current state of social science knowledge on race in the United States. In the process of surveying this research, Hartigan guides readers to think through basic important questions about race in relation to their own circumstances. Unlike many texts, however, this one focuses not on essential differences between racial or ethnic groups, but rather on the commonalities. The author concentrates on the particular contexts where people actively engage and respond to racial meanings and identities. In this way, he encourages readers to think critically about the meaning of race. Ideal for undergraduate courses in race and ethnicity, the anthropology of race, and cultural/human diversity, Race in the 21st Century seamlessly brings together classic and contemporary studies in one accessible volume. The author is also hosting a companion website www ...
The Anonymity Project - Spring 2009 Digital Ethnography Preview
For the Spring 2009 Digital Ethnography course led by Michael Wesch. This is a compilation of trailers created by students for their Spring 2009 projects. For more information about our project, visit our research hub: www.netvibes.com There you will find links to student blogs, our wiki, our diigo links, notes, and other materials.
ethnography of everything!
The first part to a larger more comprehensive video looking at theory (ie symbolic interactionism, looking glass self, and media ecology), development of technology/media, impact of written media and the history of anonymity as an aesthetic ideal and a cultural motif...
Digital Ethnography Experiment
Group Members: - Agustin, Sean Camille - Bernardez, Camille - Panopio, Megan Lourdes - Rodriguez, Mark Gerald As part of our Social Computing class (S14), we have conducted a Digital Ethnography experiment which aims to capture the tacit knowledge and best teaching practices and experiences of the senior faculty members of the College of Computer Studies of De La Salle University - Manila. These knowledge and teaching strategies are to be codified through the use of the new media available which includes podcast, videos and blogs. For this experiment, our group decided to choose Mr. Renato Jose Molano of the Information Technology Department as our interviewee.
Apparel Shopping Ethnography by Usography: Personality of Clothing
This set of clips illustrates the personality expressed by clothing in the shopping process. The participants are millennial female apparel shoppers. The focus of this portion of the ethnographic study is the manner in which participants make shopping decisions based on how closely the personality of clothing matches the personality or emotions they wish to project in a given social context.
POV: Point of View... Consumers and Ethnographers in Perspective...
This film, presented at the 2009 ACR film festival, is based on a female ethnographers research exploring young Scottish men's consumption practices. It shows how applications of mobile phones helped overcome some of the challenges the ethnographer faced in the field to generate data in a less obtrusive way. It also describes consumers own use of mobile phones to record their experiences, legitimising and authenticating their masculinity. This emphasised the importance of consumer experiences for constructing gender identities through culturally situated consumption. We suggest that the role of mobile phones advances the researchers capability for reflexivity and creates a richer understanding of consumers points of view. The applications of a mobile phone may also be of help for other ethnographers, especially videographers. It opens further possibilities for exchanging film and photographic data with informants, linking data to social networking sites and also has the potential for filming full videographies. Wendy Hein, The University of Edinburgh, United Kingdom* Annmarie Ryan, Lancaster University, United Kingdom Robert Corrigan, Limerick Institute of Technology, Republic of Ireland
Digital Ethnography 2010 Trailer
This is the trailer for my research on the Uncultured Project. As of now, I'm interested in how different online communities/social media platforms are being used on a global scale in order to help bring about change. I'll be the first to admit that the digital divide is enormous, but the Uncultured Project is one example as to how this divide can be bridged and how these sites can be used to the benefit of underdeveloped countries. More info on the Uncultured Project can be found at www.uncultured.com and www.youtube.com/unculturedproject. Specific videos I used: The End of Poverty--the Homework of our Generation Changing the Conversation about Global Poverty From South Bend to South Asia Using YouTube with a Purpose--Helping Kids in Bangladesh Thank You YouTube--Project for Awesome What is the Uncultured Project
Netnography08 - conquering digital ethnographic worlds
Netnography08 - the Conference for Community Marketing & Research - deals with the increasing importance and enormous potential of profiting from the power of digital communities in the fields of marketing, media and product innovation. International research experts and practitioners present and discuss state of the art research methods to gain community insights and cases how to reach excellence in profiting from digital communities. For more information visit www.netnographyinsights.com and www.hyve.de
The Professional Foreigner: Asen Balikci and Visual Ethnography - PREVIEW
Purchase: www.der.org Asen Balikci has been a leading figure in making ethnographic films for many decades. In a series of talks between Balikci and filmmaker Rolf Husmann in different locations, the life and work of Asen Balikci are shown and discussed: the film takes us from Asen's youth in Istanbul to his career in Canada where he became famous for making the Netsilik Eskimo Series, to filming in Afghanistan and then turning to two other activities of his: as a networker for the Commission on Visual Anthropology (CVA) and as a teacher of Summer Schools in Siberia and Bulgaria. His film work among the Bulgarian Pomak and his still ongoing work in Sikkim (India) conclude the film which is not only the portrait of a famous expert in Visual Ethnography, but also more generally touches upon vital issues of ethnographic filmmaking. a video by Rolf Husmann and Manfred Krüger distributed by Documentary Educational Resources
Gender, sexuality, society: three self-ethnographies
Three University of Texas at Austin undergraduate students cross-dress for an anthropology class ("Anthropology of Body and Technology") video essay assignment. (4 May 2007) "When changing your body, what is considered normal and what constitutes marginalization in a society? How are natural facts experienced differently according to gender? How much does an outer appearance reflect an 'inner self?'" Brianne Cryer
Intel Healthcare Ethnography
Understanding people to drive healthcare innovation. Intel is studying people in an effort to drive healthcare solutions and technologies to help people look after their health in their own home.
Taussig on Ethnography and Art at the Sydney Biennale
Prof Michael Taussig engages with the ideas of artists who work on ethnographic issues at the Sydney Biennale 18 June 2008
The Visual Ethnography of a Dig, Part 3
The Ethnography Of A Dig: The Rescue-Salvage Excavation On Kings Mountain (Kral Tepesi) In Kaleburnu/Galinoporni-Vasili 2006 Photographs and Visual Ethnographic Design by Wilbert "Skip" Norman, PhD Eastern Mediterranean Cultural Heritage Research Center (DAKMAR) A special thanks to the 2006 excavation team for their cooperation and support in producing this ethnographic project: Uwe Mueller, PhD, Bulent Kiziliduman, MA, Murat Akman, MA, Martina Akman, PhD, Steffen Kraus, Nicole Lockhoff, Idowu Sholanke, Sven Brummack, Michaela Jahn, Ersen Kadioglu, Seval Kol, Sevil Gurel, Maryam Yousefi, Deniz Kahraman, Hasan Dogan, Dilek Caliskan, Yusra Eminoglu, Aysen Kimizi, Cilem Seroydas, Isik Atay
iPhone Ethnography app debuts on iTunes store
Research agency Everyday Lives has launched its iPhone-based ethnographic research app on Apples iTunes store and revealed that a Blackberry version is in the works. The firm describes the app as a sophisticated research tool designed by ethnographic researchers for ethnographic researchers, agency planners, marketers and research respondents. Some six months in development the product allows users to record audio and video clips, take photos and make notes while observing subjects. Material can be categorised by project themes and each item is geo-tagged to store the location in which it was recorded before being sent to the researchers email account to be reviewed later.
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