analytics
How It Works: Analytics
"Information is flowing like mighty rivers from a trillion connected and intelligent things . . ." Analytics explained though simple narration and illustrations. Words, voice, sound: Chris Luongo Art: Jane Harris
Google Analytics Interface Tutorial
A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start.
Marketing Attribution Insights Webinar -- Google Analytics
Recorded Webinar from Apr 26, 2012: Join Bill Kee, Google Product Manager for Attribution, and Stefan Tornquist, VP for Research at Econsultancy, for a 1-hour webinar on marketing attribution. Stefan will talk about insights from the recent Attribution research by Econsultancy and Google Analytics, and Bill will discuss and demo some of Google's attribution tools, including the Attribution Modeling tool in Google Analytics Premium. We'll also talk about how to get started with attribution.
Beginning Analytics: Interpreting and Acting on Your Data
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.
Youtube Analytics Insight Tutorial
Here I show how to use youtube analytics called youtube insight. I break down the different parts of and how you can use it to your advantage
Multi-Channel Funnels in Google Analytics
In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor's initial interest and his or her purchase? Multi-Channel Funnels - in limited pilot in Google Analytics - will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase. This new set of reports will help marketers understand how each of their online traffic pieces work together. --Gain insight into which channels customers interact with during the 30 days prior to conversion --Marketers can see which channels initiate, assist, and complete conversions. --Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.
Google Analytics - Optimal AdWords Campaigns
Complete Google Conversion University presentation by Stephanie Hsu. www.google.com
Google Analytics feature: Analytics Intelligence & Custom Alerts
Google Analytics helps you make faster, smarter decisions with the new Intelligence reports and Custom Alerts. The algorithmic driven Intelligence engine monitors your traffic and provides automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods.
Google Analytics -Context and actionability in web analytics
Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. www.google.com
Google Analytics for WordPress
This video shows you why you should install the Google Analytics for WordPress plugin instead of just embedding the Google Analytics tracking code straight into your blog. It shows you how it uses WordPress functionality to save all sorts of post meta data in custom variables and events, and where to find these custom variables and events in Google Analytics.
Google Analytics Tutorial - Install
How to install Google Analytics on a static or dynamic web site. Note that this is an updated version of an older tutorial. This one reflects the new interface.
Google Analytics - Rules for Revolutionaries
Avinash Kaushik describes how companies large and small can get the most value from web analytics. analytics.google.com
Hammer on Analytics
www.juiceanalytics.com MC Hammer breaks down the endgame: "Analytics, at the end of the day, is going to be the engame." From AlwaysOn Conference at Stanford: alwayson.goingon.com
AdSense Reporting in Google Analytics
If you are an AdSense publisher, you can use Google Analytics to see and perform in-depth analysis on your AdSense data. Learn how in this video.
Re-think Mobile Marketing & Analytics
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this video Avinash Kaushik (www.kaushik.net shares the best of breed mobiles marketing strategies, and some not so great ones. He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report).
Welcome to Google Analytics Premium
Google Analytics Premium - now being used by some of the world's most well-known organizations. Increases the power of Google Analytics for your business.
Google Analytics in 60 Seconds: Find the Best Keywords
Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.
Google Analytics Annotations
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company - which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.
Google Analytics For Social Media
www.googlingsocial.com Top Google Analytics expert Daniel Waisberg shows us how to track, test and listen to social media with the new tools Google just rolled out.
Will using Google Analytics have a negative effect on my ranking?
If I use Google Analytics to track conversions on my ecommerce website, would that have a negative effect in Google SERP? Linda, Lakewood, NJ
Google Analytics - Optimizing Customer Experiences
Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer. www.google.com
Advanced Segments in Google Analytics
Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic.
Google Analytics - Bounce Rate: The Simply Powerful Metric
If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik. www.google.com
WebGuild March 2007: Web Analytics
A panel discussion with: Chris Maxcy, VP, Business Development, YouTube Todd Murtha, VP, Business & Legal Affairs, Fox Interactive Media, Inc. Timothy Tuttle, Vice President, AOL Video, AOL John Saroff, Content Acquisition Leader, NBBC Daya Baran, Chief Gruuve, Gruuve
30DC - Using Google Analytics
www.thirtydaychallenge.com A review of Google Analytics and why it is useful. Find out more about GuruBob here: www.gurubob.co
Introducing Google Analytics V5
Here's a quick overview of the new GA V5 interface and a few of the new features.
Successful Web Analytics Approaches by Avinash Kaushik
Complete presentation by Avinash Kaushik at Google Conversion University.
Is Google Analytics data a factor in a page's ranking?
A, from San Francisco asks: "Are stats from Analytics (bounce rate, time on site) a factor in a page's or domain's ranking?"
Introducing Lexmark's Google Analytics SmartSolution
Lexmark's new Google Analytics SmartSolution: view and print Web analytics from your Lexmark all-in-one touch screen.
Beginning Analytics: Interpreting and Acting on Your Data
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.
In-Page Analytics - visual context for Google Analytics
Walkthrough of new feature in Google Analytics, In-Page Analytics. In-Page Analytics overlays your web analytics data as your browse your website.
Custom Reporting in Google Analytics
Learn how to create custom reports in Google Analytics that show the information you want to see, organized in the way you want to see it.
Optimize Your AdWords ROI with Google Analytics
Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI and see how different search result positions perform for each keyword.
Google Analytics - Non-Ecommerce Sites: Beyond Averages
If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site. www.google.com
Motion Charts in Google Analytics
Learn to use Motion Charts in Google Analytics to analyze your data in five dimensions.
Google Analytics New Features Webinar
Learn about the 7 new features released for Google Analytics in October 2009 plus the new holiday bonus features like Annotations.
Big Data Analytics
www.ibm.com Deepak Rangarao, IBM Client Technical Specialist, takes us through a demo showing Big Data Analytics in action in the Telco industry. IBM's Big Data platform is at the heart of the solution that includes a real time dashboard and data mining from Netezza, InfoSphere Streams processing and scoring CDR's, BigInsights and ad-hoc analysis using BigSheets. Video produced, directed and edited by Gary Robinson, contact robinsg at us.ibm.com Music Track title: Clouds, composer: Dmitriy Lukyanov, publisher:Shockwave-Sound.Com Royalty Free
Business Analytics - Turning Data Into Insight
In an era of Smarter Analytics, it is imperative that businesses leverage the massive quantities of data available to them. In order to remain competitive, data must be transformed into insight and integrated into business processes. Connect w/ Simon Thomas at www.linkedin.com
Google Analytics for Business Intelligence
By installing Google Analytics, you can generate a lot of meaningful data to help make decisions that are critical to driving visibility for your website--and growing your business. www.webliquidgroup.com
Authors@Google: Avinash Kaushik
"Web Analytics: An Hour a Day" is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour a Day will enhance your mindset and teach you how to fish for yourself. Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam's Razor (www.kaushik.net In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.
Advanced Techniques in Google Analytics
Complete Google Conversion University presentation by Alex Ortiz. www.google.com
What is Predictive Analytics / Data Mining?
This short video explains how you can use predictive analytics and data mining techniques to find patterns that help you predict the right offers for the right customers. Traditional marketing is just too hit or miss and we often treat every customer or prospect as if they were the same. With predictive analytics, you can target a fraction of the people and get nearly 100% of the results. It can have a huge impact on your business.
Google Analytics Tutorial 2: Essential Stats
Learn to track the four essential site statistics - unique visitors, visits, page views and referrers - using Google Analytics. Second in a series.
Adding Google Analytics To Blogger
You need to know where your traffic is coming from, so learn how to add Google Analytics to your Blogger Blog and start tracking your stats today.
GA in 60 Seconds: Conversion Funnels
Use Google Analytics goals and funnels to understand where users are converting. By seeing where customers leave each step, you can refine your website to optimize conversions.
Austrian vs. Neoclassical Analytics | Robert P. Murphy
Presented by Robert Murphy at the 2009 Mises University. Recorded 28 July 2009 at the Ludwig von Mises Institute; Auburn, Alabama.
Google I/O 2010 - Google Analytics APIs: End to end
Google I/O 2010 - Google Analytics APIs: End to end Google APIs 201 Nick Mihailovski Google Analytics measures performance of your website. Learn advanced techniques on how to use our tracking, processing and data export APIs as we walk you through an example of creating a most visited pages web element for your website. For all I/O 2010 sessions, please go to code.google.com
Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski
A short video that answers questions about Analytics and other Google tools. Topics covered include bounce rates, search engine optimization, in-private browsing, and using benchmarking data. Submit questions at sn.im
AddThis Analytics Video Tour
Introducing New AddThis Analytics Today, we have the pleasure of unveiling the completely redesigned AddThis Analytics, now with audience interests. This new suite of tools not only tells you what users have shared and how many clicks those shares have driven, but also shows you the topics that interest your sharers, influencers and clickers the most. Interests are displayed by levels of intensity versus a binary, "like" or don't like. Having a window into the interests of the people who share on a site is invaluable. By better understanding what influencers care about, you can optimize content to drive more sharing and -- ultimately -- traffic back to your site from social media properties. Everything is available immediately and can be viewed within your AddThis Analytics. The technology underlying these new features is called the Implicit Interest Graph. Utilizing our reach of 1 billion unique users monthly and a powerful real-time data processing engine, we've created a digital map of the connection between people and the things they care about most. The new AddThis Analytics is the first of many products we plan to release, leveraging our scale and this new technology, to give more value back to our publisher network. We're excited about this release and the possibilities ahead. Learn more at addthis.com
Page: 1 of 270
